Primp My Blog: Make Your Blog Content More Pinnable

by Kira @ Her New Leaf on June 11, 2012


Inspiration sharing site, Pinterest provides a huge amount of traffic for blogs all around the world. More viewers come to Her New Leaf from Pinterest than any other site and contribute 25% of my visits! Pinterest is a gigantic community of people who are looking for new blogs to enjoy, so you would be crazy not to put your content in front of that audience! Everything won’t get hundreds of repins, but there are some steps you can take to make your content more “pinnable!”

Use Clear Photos

Your photos definitely don’t need to be magazine-quality to get pinned, but they do need to clearly illustrate what that post is about. Keep in mind that Pinterest displays photos much smaller than you probably post them on your blog, so make sure they’re clear even when they’re tiny!

Add Text

Many pinners love when a clear photo also includes a descriptive title of the pin, so try to include at least one photo with text. Make it interesting enough that people will want to click it and visit your blog!

…Or Not.

Some pinners prefer to pin photos without text, so include one of those also. You need to make sure that your content is displayed in a way that appeals to all pinners!

Collage It

If a tutorial or idea is simple enough to be explained in just a few photos or a before-and-after shot, try making a photo collage. These types of images are appealing to Pinterest users since they make them think, “Hey, this is an easy project! I can do that!”

Name Your Photos Wisely

Pinterest will now automatically use your photo’s title as the caption for the pin, so give it a good one! “Table pic 1,” or even worse, “Photo_5497.jpg,” does nothing for your pinnability! Giving your photos descriptive titles like, “How to make a table from a wooden pallet,” will not only help your blog’s SEO, but it can also make your photos more pinnable and repinnable! It is also a good idea to include your blog’s name in the title so you can be sure your photos don’t lose their credit.

Add a Pin It Button

Sure, your blog can always be pinned via the bookmarklet in readers’ browsers, but adding a Pin It button to your blog is a good way to remind readers that your blog has good stuff and they should pin it! All bloggers can manually add a Pin It button, self-hosted WordPress users can install a plug-in such as Sociable to add sharing buttons to their posts, and Blogger users can follow this tutorial to add a Pin It button to each post.

Pin It!

The jury’s still out on what bloggers think about pinning your own posts, but in my opinion, it’s A-okay. The way I see it, I am just one small pinner in an army of millions, and I use Pinterest regularly to pin all kinds of stuff, not just mine. As long as you’re not using Pinterest solely as a tool for self-promotion, pinning your posts is just fine. Your Pinterest followers follow your boards because they like what you like, so why wouldn’t they like what you write as well?

So clean up your photos, add some text, and pin it, primpers!

What are your tips to make your content more pinnable?

{ 22 comments… read them below or add one }

jaime June 11, 2012 at 6:21 am

Great tips!!

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Emily @ Sweet Bella Roos June 11, 2012 at 9:32 am

Great tips! I need to go through my old photos. I like your take on pinning your own stuff too.

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Kira @ Her New Leaf June 13, 2012 at 8:48 pm

I did mine a few weeks ago – it’s definitely a big job but I started with my most frequently pinned posts and went from there.

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erin aka eef June 11, 2012 at 12:53 pm

Nice post! I really do prefer photos with text on them for pinning tutorials, I need to start doing that more on my blog.

Your image titles should be something shorter though, at least as far as SEO. In your example, “Wooden Pallet Coffee Table” would be enough information, it’s the alt tag that crawlers really look at, and the text you used for your title would be more appropriate there, or something like “Learn to make your own wooden pallet coffee table!”

Of course, with Pinterest having the longer title does make sense, but you definitely need to include an alt description for SEO no matter what you make your image title!

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Kira @ Her New Leaf June 13, 2012 at 8:45 pm

You’re right, I guess us bloggers will have to make the call for pinnability or better SEO! To be honest, I don’t know much at all about SEO, I just know some basic rules that I try to follow. If you’d ever be interested in writing up some tips to share, I’d love to feature your guest post here!

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Janneke June 11, 2012 at 1:42 pm

I’ve tried to pin one of my images but most of the time it says “sorry, cannot pin this image”. Do you know why? I really could need some help…

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Kira @ Her New Leaf June 11, 2012 at 1:57 pm

Janneke – Do you use Flickr to host your images? Flickr has some protection built in so that people can not pin private photos or photos with copyright. If you adjust your settings in Flickr, you should be able to pin, but I’m sorry I don’t know which ones specifically to look for!

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Janneke June 14, 2012 at 8:45 am

Oh, that could be the problem… Thx for your help :)

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Margarida June 11, 2012 at 2:26 pm

Thank you for another SO USEFUL post.
i’ve been using Pinterest since 10.2010 and I love it and althought that’s not the main source of traffic to my blog I keep “pinning” everyday :-)

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Amanda Danae June 11, 2012 at 3:33 pm

Lovely, thank you for all your great ideas :)

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jessica lynn June 11, 2012 at 11:02 pm

Some days I really wish I could start my blog completely over. Too bad I have six years worth of stuff on mine right now :-/

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Kira @ Her New Leaf June 13, 2012 at 8:37 pm

I love your blog, Jessica! But I can definitely understand the feeling of being “stuck” in one particular theme or genre, especially after six years! I use guest posting a contributing to other blogs as an outlet for things I want to write that don’t really fit well here. If starting over is something you want to do, you definitely can!

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Christine Martin June 12, 2012 at 7:21 am

Kira, you’re awesome. Great great tips.

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Alli June 12, 2012 at 7:32 am

Very helpful information! Thanks, Kira! I’ve been seeing a lot of these Pinner help type posts, like this one from Sarah Arrow ( http://www.saraharrow.co.uk/marketing-your-business-with-pinterest/ ) This one is actually geared more toward businesses, but to some of us, our blog IS our business, so it’s definitely helpful. I love that yours is a more explicit about how to help, though!

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Bernadette @ B3HD June 13, 2012 at 11:09 pm

Great, quick tutorial with something new for even the vets among us. Naming photos is key now with the new and improved pinterest. I would say that if you’re a blogger, you definitely SHOULD have a board of your own stuff. Especially if you are a design or creative blogger of any sort. Be up front and name it with transparency and (I would suggest) only pin your board to that board. Easy for folks to find all of your stuff there, you don’t have to worry about people freaking out about covert plugging and so long as you do a great job curating all sorts of other boards too, it’s all good.

Great post. Love your blog!

Bernadette
http://www.b3hd.blogspot.com

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Paper Acrobat June 18, 2012 at 12:15 pm

Really good advice. Pinterest is a great way to get yor work out there!

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Doreen June 28, 2012 at 2:33 pm

I’m a new blogger and haven’t pinned any of my posts yet. Not sure how to do it. Do I simply add a board and call it househoneys then somehow get my pics in there? I’ve pinned from Pinterest to my blog, but not the other way around. I don’t have a Pin it button yet, is that necessary? Sorry to be asking such doofus type questions! Lol. Thanks!
Doreen recently posted..Why I started a blog, and why you should too!My Profile

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Jessica @{Chic Sugar} July 1, 2012 at 1:56 pm

Great ideas about Pinterest! Thanks!

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Tilly and the Buttons July 10, 2012 at 11:11 am

Thanks very much for these tips, really inspiring. I too get most of my blog traffic from Pinterest and am constantly amazed at how many of my photos get pinned. It’s still such a new platform that it’s great to have some guidance as to how to make the most of it.
Tilly and the Buttons recently posted..Life’s Too Short SkirtMy Profile

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Amanda {at} Royal Daughter Designs July 30, 2012 at 2:34 pm

Great tips! I’m wishy-washy on the text thing. I like it, I don’t like it, I like it….I don’t think there’s a right or wrong way!
Amanda {at} Royal Daughter Designs recently posted..Hello MondayMy Profile

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Heidi/The Closet Coach September 5, 2012 at 9:09 am

I’m definitely on board (ha ha) with pinning your own photos. I’m a style blogger so I have boards specifically for my outfit photos and my Polyvore collages. I try to mix this in with lots of other pins so it doesn’t seem completely self-serving–which is what most of the other big bloggers and brands are doing, too.

I’d love a tutorial on making good-looking collages. Picmonkey seems to have nice templates, but I’m sure there’s more to it than that.

P.S. Here’s me on Pinterest: http://pinterest.com/closetcoach
Heidi/The Closet Coach recently posted..1 shirt, 3 working mom outfits: Date nightMy Profile

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Awanthi @ The Writing Cook March 21, 2013 at 10:11 am

Thanks for all the tips! I have one problem as regards Pinterest and that’s that the images pinned from my blog look super small when compared to the images that other people pin from their blogs. I’m not sure if the problem is with Wordpress or Pinterest, but I have no idea what to do about it. If you look at my blog you’ll see that the images are actually nice and big and eye-catching. I’m at my wit’s end and would appreciate any help, as I’m picking up with my food blog again after a hiatus.

Thanks a ton!
Awanthi @ The Writing Cook recently posted..The Best Hot Chocolate (White + Dark)My Profile

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