Inspiration sharing site, Pinterest provides a huge amount of traffic for blogs all around the world. More viewers come to Her New Leaf from Pinterest than any other site and contribute 25% of my visits! Pinterest is a gigantic community of people who are looking for new blogs to enjoy, so you would be crazy not to put your content in front of that audience! Everything won’t get hundreds of repins, but there are some steps you can take to make your content more “pinnable!”
Use Clear Photos
Your photos definitely don’t need to be magazine-quality to get pinned, but they do need to clearly illustrate what that post is about. Keep in mind that Pinterest displays photos much smaller than you probably post them on your blog, so make sure they’re clear even when they’re tiny!
Many pinners love when a clear photo also includes a descriptive title of the pin, so try to include at least one photo with text. Make it interesting enough that people will want to click it and visit your blog!
Some pinners prefer to pin photos without text, so include one of those also. You need to make sure that your content is displayed in a way that appeals to all pinners!
If a tutorial or idea is simple enough to be explained in just a few photos or a before-and-after shot, try making a photo collage. These types of images are appealing to Pinterest users since they make them think, “Hey, this is an easy project! I can do that!”
Name Your Photos Wisely
Pinterest will now automatically use your photo’s title as the caption for the pin, so give it a good one! “Table pic 1,” or even worse, “Photo_5497.jpg,” does nothing for your pinnability! Giving your photos descriptive titles like, “How to make a table from a wooden pallet,” will not only help your blog’s SEO, but it can also make your photos more pinnable and repinnable! It is also a good idea to include your blog’s name in the title so you can be sure your photos don’t lose their credit.
Add a Pin It Button
Sure, your blog can always be pinned via the bookmarklet in readers’ browsers, but adding a Pin It button to your blog is a good way to remind readers that your blog has good stuff and they should pin it! All bloggers can manually add a Pin It button, self-hosted WordPress users can install a plug-in such as Sociable to add sharing buttons to their posts, and Blogger users can follow this tutorial to add a Pin It button to each post.
The jury’s still out on what bloggers think about pinning your own posts, but in my opinion, it’s A-okay. The way I see it, I am just one small pinner in an army of millions, and I use Pinterest regularly to pin all kinds of stuff, not just mine. As long as you’re not using Pinterest solely as a tool for self-promotion, pinning your posts is just fine. Your Pinterest followers follow your boards because they like what you like, so why wouldn’t they like what you write as well?
So clean up your photos, add some text, and pin it, primpers!
What are your tips to make your content more pinnable?