Bringing your blog or business to Facebook opens you up to the biggest audience on the internet. Even if someone is not familiar with the blogging world, there’s no doubt that they’re familiar with Facebook. Seriously, raise your hand if your grandmother has a Facebook page! Even if you’re not into Facebook for personal interactions, there is just no good reason for your blog or business not to be on Facebook.
Yesterday on the Blog Brunch blog, I shared an overview of how creating “fans-only” content for your Facebook page can help to grow your following. Today I’m going to go more in-depth to show you exactly how to do it!
What is “fans-only” content?
Fans-only content is a tab on a Facebook page that is only visible to users that have “liked” that page. Providing exclusive material to your fans is a great way to motivate followers who already love you to give you the thumbs up. It’s best to relate your fans-only content to you current blog topics. Food bloggers can offer exclusive recipes; style bloggers can share their top 10 trends for the summer. Shop owners can offer exclusive coupon codes for Facebook fans!
How does fans-only content translate into long-term fans?
I was curious about this myself – couldn’t someone just like my page for free stuff, then unlike after they get it? Sure, they definitely could, but in my experience, they don’t. My blog’s Facebook fans more than doubled in one month after I added fans-only content to my Facebook page!
Ready to grow your Facebook audience?
Step 1: Install the Static HTML app onto your blog’s page.
Step 2: In the “Public Content” box, enter what you wish those people who have not yet liked your page to see. You can enter a simple text greeting, or create a graphic to illustrate what your fans will receive once they like your page.
Step 3: In the “Fans-Only Content” box, enter what you want your fans to see once they have liked your page. You can include a personal thank you, download links, or even an entire blog post available exclusively to your fans! After someone has liked your page, they will have access to your fan-gated content at any time.
But I don’t know any HTML!
Use your blogging dashboard! Write up your “Public Content” page and your “Fans-Only Content” page in your blogging dashboard as if you were drafting a new post. Add images, links, and formatting using the dashboard tools. Then switch over to HTML view, copy the entire contents of that window, and paste it into the proper box in the Static HTML app.
Is your blog or business on Facebook? How do you make the most of the Facebook platform?
Want to check out my fans-only content? Like Her New Leaf on Facebook.